To
train students to engage in entrepreneurship at the university for subject
Entrepreneurship Behavior and Skills I
have been tasked to set up a group to create a business. Established business
should be based entrepreneurship in which the product to be sold shall be
created and sold. So I have set up a group of 9 people, and think about whether
the business to be established. We took a week to think of a product to be
produced. Before that, we had asked for permission to do business in the
university campus by apply a business license.
Once
an agreement is made we decided to set up business in Sandwich on campus. We
chose to set up the sandwich business. Our business name is SECRET SANDWICH.
Our business focused on selling sandwich around students’ residential hall and
lecture room. We choose this business because we believe it can provide many
benefits to students. This is because we believe that students have a fixed
timetable that causes them have no time to have their breakfast and dinner at
the cafe . Thus through our business, it
is a bit much to help solve the problems faced by students in UUM. We also
believe that breakfast is very important for a particular student before
starting their day at college. This is because, if students do not have their
breakfast before go to college it can give effect to students to focus in their
lecture during the learning process. Besides that, we choose sandwich as our
main product because it can give nutrients and energy supplies for students
daily activities. In addition, we also believe sandwich is suitable to be eaten
in any conditions either while waiting for the bus or during the exchange
process class. Therefore, we believe that this business can get good responses
from all students and staff in this university and we believe it can grow and
compete with other foods businesses in this university.
Selling
variety type of sandwich is a product type concept. We are going to make
sandwiches which currently we planned in two flavours first and we are going to
sell it by putting the sandwiches at the planned Student Residential Hall
block’s business site in UUM. The two flavours are sardine with potatoes and
also egg with potatoes. The sandwiches we are going to put at the business site
of planned Student Residential block will be under the care of hired friends
that comes from that particular block to help us to observe the site, to take
care of the hygiene and to avoid the sandwiches or the sales money in a
container we are going to provide to be stolen.
Reasons
for choosing the business of selling sandwich:
1) Demands and needs.
Most
of the blocks in Student Residential have that one particular spot where you
can sell things for students to buy. We can see that there are highs demands of
providing more food at that business site as students will get hungry usually
at nights where café are already closed. Therefore, we saw this business as an
opportunity and also to fulfil the need of these students.
2) Saves students’ time.
Being
a student, it’s hard for them to prepare a healthy breakfast as they are lack
of time to do that. Usually, students have classes’ starts from early of the
morning. They wouldn’t be able to prepare food for breakfast. Instead of
letting them buy junks food such as biscuits, snacks and other food that is not
healthy for them to eat for breakfast while waiting for the gaps to go for a
heavy meal, we give them options to have a better and healthier breakfast by
selling this sandwiches. What they need to do is just walk through the business
site that is usually the same route for students to go to the bustop to buy our
sandwiches before going to the class which will be very easy and consume lesser
time than preparing their own breakfast.
3) Reasonable pricing.
In
order to attract students to buy our sandwiches, we will charge a very
reasonable price for each of them. It will be the price that students are
afford to buy and they will buy again which will makes us have repeat sales
too.
MARKETING OPPORTUNITY
1. Product
The
product we offer is sandwich. The sandwich that we sell has two flavours,
sardines with potato flavour while the second flavor is eggs with potatoes.
Students nowadays are very busy and in the morning the students will be rushing
go to class. So, they may not have enough time to prepare breakfast. Our
purpose to sell this product is to facilitate students to get breakfast in a simple
way, cheaper and healthier. As we know breakfast is important for health. With
breakfast, students will be easy to study and are able to concentrate in class.
Sandwiches that we offer are very suitable for breakfast, because this
breakfast is not too heavy.
2. Place
Place
plays an important role to businesses. A strategic location of an office and
also convenience for customer to access will be an advantage for a business.
Our business’ is located at UUM and will be operate in Student Resident Hall at
EON and YAB. We chose to sell our products in YAB and EON because in this place
does not have much competition.
3. Price
Besides
place and product, customers always look for the best price when they purchase
something. The price that we offer is affordable and it is actually cheap. The
price that we planned to sell for a slice of the sandwich is only RM 1.00 which
is very affordable for students.
4. Promotion
Promotion
is important as we need to spread out the information about the product we sell
to customers. There are so many ways to deliver information about us but we
choose to spread it out by using brochure, banner and advertisement. We use a
poster to promote our products. We are going to put the poster on the board of
Student Resident Hall at YAB and EON.
BUSINESS PROCESS
1. Input
Input
is the factors of production used in the production process. It does not
include raw materials, but also involves the entrepreneur in that process.
Among the materials that are used for the production of our products are white
bread of Gardenia, Ayam Brand’s sardines, potatoes, onions, garlics, mayonnaise
and eggs.
2. Output Process
The
production process is the process of transformation which makes the input
transform into something that can be exploited. This process is also called
input value-added process. Our production process is the result of innovations
to the existing sandwich available at Universiti Utara Malaysia (UUM). To make
the sandwiches we produce to be more attractive, we have to make a difference
in terms of taste of the sandwich compared to the other existing sandwich in
UUM. It can attract students and the local community in UUM to enjoy a taste of
the new sandwich. It not only can be purchased at very reasonable prices, but
also to enjoy the difference in taste of the sandwich.
3. Marketing Process
Marketing
process is the process to create, develop and retain customers in an economic
activity. In other words, marketing is the process of communication in the
transmission of information about the value of the goods or services to
consumers. In this process, we will do a sandwich delivery to each Student
Residential Hall in UUM. We will also do promotions in the form of a poster
which will post it on the bulletin board in each Student Residential Hall. It
aims to entice students to try to sandwich our products.
4. Output
Output
is the final goods or services produced by a business. The resulting output
will go through the sales process, where it will be distributed to customers
and bring profit to business. Output in our business is Egg Sandwich + Potato
and Sardines Sandwich + Potato.
In conclusion, from an entrepreneurial project that we can learn a lot about entrepreneurship. This field is not easy because it requires the commitment of all team members. We are satisfied with the results of our work because all team members can contribute and collaborate in the success of this business. We run this business for two months and after our estimated profit rather good. After this we also have the intention to continue this business because we feel that this business can go a long way and grown with time. In addition we will also consider ways to upgrade the way our business when it is in a stable condition later. For us entrepreneurship is an area that is very enjoyable as we can mingle with society to promote our products.
Thank you .
